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Mission, Vision & Values
At the heart of everything we do.

OUR MISSION

To create intentional experiences
that help girls build confidence,
discover their strengths, develop
their voices, broaden their exposure,
and envision greater possibilities
for their futures.

OUR VISION

A future where every girl recognizes her value,
confidently uses her voice, embraces
new possibilities, and knows she belongs
wherever her dreams take her.

Our H.E.A.R.T. Values

THE FIVE PILLARS BEHIND EVERYTHING WE DO

H.

Happiness.

Joy, self-worth and celebrating who she is.
 

E.

Empowerment.

Confidence, voice and courageous choices.
 

A.

Adventure

Exposure, exploration and trying something new.

R.

Radiance.

Recognizing her strengths and allowing herself to shine.

T.

Togetherness.

Sisterhood, belonging, community and lifting one another.

We believe

Every girl is created with purpose and limitless potential.
 

Every experience
shapes her,
strengthens her,
and prepares her.

Every door we open
helps her see what's possible for her tomorrow.

Every girl grows
stronger when
she knows she is
not alone.

Every step forward
brings her closer to the future she deserves.

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Five Pillars. Three Stages. One H.E.A.R.T.

HAPPINESS • EMPOWERMENT • ADVENTURE • RADIANCE • TOGETHERNESS

DISCOVER

Who she is.

DEVELOP

The confidence to use her voice.

ELEVATE

The vision she has for her future.

The Impact We’re Building

One girl. One experience. One opened door at a time.

CONFIDENCE.

Building self-worth and the courage to be heard.

COMMUNICATION.

Strong voices, active listeners, authentic communication.

LEADERSHIP.

Developing leaders who inspire and lead with integrity.

LIFE SKILLS.

Equipping girls with tools for daily life and future success.

SISTERHOOD.

Building lasting friendships and a culture of lifting one another.

EXPOSURE.

Opening doors to new places, people, careers, and possibilities.

SERVICE.

Creating hearts of compassion with a spirit of giving back.

FUTURE READINESS.

Preparing today for the dreams of tomorrow.

Where We’re Going

A bold vision. A purposeful plan.

STRONGER COMMUNITY PARTNERSHIPS.

Building meaningful partnerships with schools, organizations, businesses, and individuals to create more opportunities for girls.

EXPANDED EXPERIENCES & ADVENTURES.

Meaningful outdoor experiences that broaden horizons and introduce girls to new opportunities.

GROWING THE H.E.A.R.T. OPPORTUNITY FUND.

Providing assistance so every girl has the chance to participate, no matter her circumstances.

REACHING MORE GIRLS WHILE KEEPING IT PERSONAL.

Expanding our reach across family and community initiatives while protecting the small-group, high-touch experience that makes H.E.A.R.T. special.

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